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Apple’s Move To In-house Chips Send Shares Soaring

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A long-rumored change is finally official: Apple has announced that it’s ditching Intel chips for its Mac computer line, and will instead make its own.

Why it matters: Dubbed "Apple Silicon," the new chips will give Apple more control over updates and user experience, and allow apps to work more seamlessly between the iPhone, iPad and Macs, my CNN Business colleague Kaya Yurieff reports.

Apple plans to launch its first computer with the new chips by the end of this year and expects the entire transition to be completed in two years, according to CEO Tim Cook.

Other announcements at Apple's Worldwide Developers Conference, which it live-streamed from Cupertino, highlighted the company's ambitions to insert itself into a growing range of daily activities.

A new iPhone feature aims to replace the car key. Apple will roll out the feature with the 2021 BMW 5 Series, but hopes to expand it to other models before long.

Upgrades are also coming to AirPods, the company's wireless earbuds, group chats on iMessage and the video-watching experience on Apple products. And of course, there are some pandemic tweaks: the Apple Watch will begin to offer a hand washing coaching function.

CNN Business

Image courtesy of Seunmanuel Faleye - ApplesBite International Magazine
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Seunmanuel Faleye is a brand and communications strategist. He is a covert writer and an overt creative head. He publishes Apple's Bite International Magazine.


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