The real estate industry is a crucial sector of any economy. In Nigeria, it is an industry that is still evolving and faces numerous challenges, particularly with regard to the housing deficit.
Nigeria, with a population of over 200 million people, has an estimated housing deficit of about 22 million units. This means that millions of Nigerians do not have access to decent and affordable housing, a fundamental human right recognized by the United Nations. The Nigerian government has been making efforts to tackle this deficit, but the reality on the ground shows that more still needs to be done, writes Seunmanuel Faleye.
With an influx of multiple players in the sector, less is being currently done to checkmate veracity and legitimacy, to separate the contenders from the pretenders.
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Aare Adetola Emmanuel King, the GMD of Adron Homes, one of Nigeria’s leading real estate companies, has observed the challenges facing the industry.
He believes that Nigerians deserve world-class housing estates, and this can only be achieved by replicating the development strategies used in developed cities like Dubai, New York, London, and Hong Kong.
Adron Homes and Properties, founded in 2010, has been at the forefront of providing affordable and luxurious housing solutions to Nigerians. Despite the challenges in the industry, the company has remained passionate and committed to excellence, weathering the storm and becoming a major player in the real estate industry.
One of the advantages of Adron Homes over other players in the industry is its focus on customer satisfaction. In an industry where unscrupulous developers defraud customers and fail to deliver on their promises, Adron Homes has distinguished itself by delivering on its promises and ensuring that its customers are satisfied.
Aare Adetola Emmanuel King has emphasized the importance of putting customers first, stating that “At Adron Homes, we believe that our customers are our most valuable assets, and we go to great lengths to ensure that they are satisfied with our services. We take customer feedback seriously and use it to improve our services and meet the evolving needs of our customers.”
Adron Homes has a range of affordable housing solutions to meet the needs of different segments of the Nigerian population. The company has developed numerous housing estates across Nigeria, including the City Parks and Gardens Estate, the Treasure Park and Gardens Estate, and the Manhattan Park and Gardens Estate, among others. These estates are designed to provide luxurious and comfortable living spaces for Nigerians at affordable prices.
Despite the success of Adron Homes, there have been reports in the media that suggest that people do not live in Adron Homes properties. These reports are false, and in actual fact, Adron Homes can boast numerous satisfied customers who are living in its estates. Adron Homes is one of the most investigated real estate companies in Nigeria. It might interest you to know that private detectives once posed as customers, walked into Adron office to buy land for building, and went through the process to investigate if there is any fraud in the process of land acquisition, and they came back with impressive testimonials of how easy and transparent the process is.
Aare Adetola Emmanuel King has debunked these reports, stating that “It is fake news that people do not live inside Adron Homes properties. We have numerous satisfied customers who are living in our estates, and we continue to deliver on our promises to provide affordable and luxurious housing solutions to Nigerians.”
Adron Homes has a track record of delivering on its promises, and this has earned the company the trust of its customers. The company has won numerous awards for its excellence in the real estate industry, including Most Creative Real Estate CEO of the Year, in 2019, by City People Magazine, Outstanding Real Estate Company of the Year at the Ibadan International Housing and Construction Fair, in 2022, and the Real Estate Development Company of the Year award at the 2022 BusinessDay Awards among others.
Despite the challenges facing the real estate industry in Nigeria, Adron Homes have continued to thrive, thanks to its passion for excellence, focus on customer satisfaction, and commitment to delivering on its promises. The company has a bright future ahead of it and is well-positioned to continue to lead the way in the real estate industry in Nigeria.
In conclusion, one of Aare Adetola Emmanuel King’s quotes that resonates with undiluted passion is “If I was in the business because of money alone, I will be focusing on highbrow areas like Magodo, Ikoyi, etc. not areas like Shimawa.” Their commitment to excellence and transparent pricing strategy has earned them a reputation as one of the best real estate developers in Nigeria.
Seunmanuel Faleye is a brand and communications strategist. He is a covert writer and an overt creative head. He publishes Apple's Bite International Magazine.