Nigeria’s Minister of Industry, Trade, and Investment, Dr. Jumoke Oduwole, emphasized the transformative potential of digital trade and tourism during discussions with iTour Africa at the 38th African Union Summit. The conversation highlighted how the African Continental Free Trade Area (AfCFTA) Protocol on Digital Trade is set to revolutionize the continent’s tourism sector.
The digital transformation encompasses various aspects of the tourism experience, from streamlined travel processes to innovative digital solutions in hospitality services and cultural experiences. These developments are positioning Africa’s tourism industry for enhanced global competitiveness and accessibility.
During the Summit, iTour Africa representatives underscored the interconnected nature of tourism, describing it as a convergence point for storytelling, cultural exchange, and economic development. The company affirmed its commitment to leading the digital revolution in African tourism, focusing on integrating technology with traditional tourism elements to boost intra-African travel and economic development.
The initiative aligns with AfCFTA’s broader goals of fostering continental integration and economic growth through digital innovation and cross-border cooperation in the tourism sector.
Seunmanuel Faleye is a brand and communications strategist. He is a covert writer and an overt creative head. He publishes Apple’s Bite International Magazine.
