As Ramadan brings communities together in a spirit of reflection and generosity, MILO has launched a 30-day gifting campaign spanning Northern Nigeria, extending support to families during one of Islam’s most sacred periods.
The initiative sees the brand distributing over one million sampled cups, more than 1,000 cartons of MILO, and key Iftar essentials including prayer mats, prayer kettles, and plastic buckets to communities across the region.
Lending their voices to the campaign are MILO ambassadors Ahmed Musa, Mansurah Isah, and Sulaimon Bosho, whose involvement has helped spread its core message of unity and giving.
Speaking at the campaign’s launch, Gilbert Tweneboah-Koduah, Category Manager for Beverages, said the timing was intentional: “Executing this initiative during Ramadan reflects our commitment to deepening our connection with our consumers. By providing essential items for Iftar, we are supporting families and aligning our actions with the values of care and compassion.”
Distribution will be coordinated through 100 religious and community leaders, each overseeing mosques that serve an average of 300 worshippers, ensuring that donated items reach families directly.
Sheikh Ibrahim Shehi Mai Hula, Chairman of the Kano State Hisbah Board, praised the gesture, noting that it was encouraging to see a trusted brand step beyond commercial interests to serve those in need during the holy month.
The campaign adds to MILO’s broader social footprint in Nigeria, which includes the MILO Building Champs programme, the MILO Building Champs Sports Fest, and the MILO Basketball Championship — ongoing efforts the brand says reflect its commitment to empowering young Nigerians and strengthening communities nationwide.
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