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Orange Eyes Nigeria, South Africa As Possible New Markets

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Orange has announced its intention to spread its wings in Africa as the largest telecom operator in France believes it would benefit from having a wider footprint in the continent.

The company and will give itself a few months to make a possible move, Chief Executive Stephane Richard told Les Echos business newspaper.

“It could make sense to be in economies such as Nigeria and South Africa,” Richard was quoted as saying. “If one considers there are things to do, the time frame I am considering is rather a few months than a few years.”

Richard declined to comment on a possible interest in South Africa’s MTN Group Ltd.

The Middle East and Africa, where Orange has a presence in 18 countries, is the company’s fastest-growing market.

The region makes a large chunk of its revenues from payment transfers – a key part of the group’s diversification into financial services.

Orange said earlier this year it was bringing its operations in the Middle East and Africa into a single entity, paving the way for a potential listing of the operations that could raise cash to invest in overseas expansion.

Richard said Orange would also be looking at bolstering partnerships with health companies or institutions.

Image courtesy of REUTERS
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Seunmanuel Faleye is a brand and communications strategist. He is a covert writer and an overt creative head. He publishes Apple's Bite International Magazine.


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