Nollywood actress and movie producer, Ruth Kadiri, has criticised some of her colleagues, who impose unrealistic expectations on actors.
The filmmaker called out producers who judge a film’s success solely based on its immediate online performance, labelling the practice as a reflection of their own shortcomings.
Kadiri argued that many producers lack an understanding of how platforms like YouTube operate.
The 36-year-old also urged actors to resist the pressure of the misguided expectations and to focus on their craft instead.
“Dear Nollywood actors!!! Take the pressure off your shoulders!!!” Kadiri wrote.
“Any producer who requires one million views from you in one day has failed! A good production requires more than your face. One million views is not a standard of success or failure. So much y’all don’t know about YouTube; don’t let their ignorance rob you of your joy.”
Kadiri, who made her Nollywood debut in ‘Boys Cot’, has over fifty films to her credit.
The filmmaker recently shared her reasons for uploading her movies on YouTube, citing the excessive regulations within Nigeria’s film industry.
Madukwe B. Nwabuisi is an accomplished journalist renown for his fearless reporting style and extensive expertise in the field. He is an investigative journalist, who has established himself as a kamikaze reporter.
