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    Meta has launched a new range of paid subscription plans for Facebook, Instagram and WhatsApp, marking a major shift in its business strategy as the technology giant expands beyond advertising revenue. The company announced the global rollout of monthly subscription packages designed to give users access to premium features, advanced customization options and enhanced engagement tools. The new offerings are part of a broader subscription ecosystem being developed under the “Meta One” brand. According to Meta, the subscriptions are aimed at everyday users, content creators, businesses and artificial intelligence enthusiasts seeking additional functionality beyond what is available in the free versions of the platforms. Monthly Subscription Prices Meta has introduced three consumer-focused subscription packages: Instagram Plus – $3.99 per month Facebook Plus – $3.99 per month WhatsApp Plus – $2.99 per month Subscribers will gain access to exclusive features, improved customization tools and deeper insights into audience engagement. Meta said more premium features will be added over time. Instagram Plus Targets Creators and Influencers Instagram Plus is designed for creators, influencers and highly active users who want greater control over their content and audience interactions. Key features include: Story rewatch analytics Unlimited Story audience lists Weekly Story spotlight opportunities Extended Story visibility beyond 24 hours Story preview mode without appearing on viewer lists Searchable Story viewer records Direct posting to profile highlights Animated Super Heart reactions Custom app icons Personalized profile fonts Additional profile pins Meta said these tools will help creators improve audience engagement while offering more creative ways to personalize their profiles. Facebook Plus Offers Enhanced Social Features Facebook Plus provides many of the same premium customization and engagement tools available on Instagram Plus. The service is designed for users who spend significant time on Facebook and want greater profile control, improved content visibility and access to exclusive features not available to free users. WhatsApp Plus Adds More Personalization WhatsApp Plus focuses on improving the messaging experience through additional customization options. Subscribers will enjoy: Custom app themes Personalized ringtones Extra pinned chats Advanced list management Premium sticker collections Other exclusive messaging tools Meta said the goal is to provide a more personalized and flexible communication experience for users who rely heavily on WhatsApp. Meta Verified Remains Unchanged The company clarified that the new subscription plans are separate from Meta Verified, its existing verification service. Meta Verified will continue to offer: Verified account badges Protection against impersonation Enhanced customer support Both services will operate independently for now, although Meta may integrate some features in the future. Meta Expands Into AI Subscription Services Meta is also entering the premium AI market with two new subscription tiers: Meta One Plus – $7.99 Monthly Subscribers will receive access to advanced AI capabilities and higher usage limits. Meta One Premium – $19.99 Monthly The top-tier package includes: Enhanced AI reasoning capabilities Advanced thinking mode Expanded image-generation tools Additional video-creation features Increased computing resources for complex tasks Meta AI will remain available free of charge, while premium users will gain access to more powerful tools and capabilities. New Business and Creator Packages Meta is also testing professional subscription plans aimed at creators and businesses. Meta One Essential – $14.99 Monthly Features include: Verified badge Impersonation protection Enhanced profile links Expanded online presence tools Meta One Advanced – $49.99 Monthly The premium business package offers: Priority placement in Facebook feeds Higher rankings in Facebook and Instagram searches Increased Reels visibility Automated follow invitations Website and online shop promotion tools Advanced audience analytics Competitive performance insights Content scheduling features Team account management tools Copyright monitoring and content reuse alerts A New Direction for Social Media The introduction of paid subscriptions represents one of Meta’s most significant shifts toward a subscription-based model. While Facebook, Instagram and WhatsApp will remain free to use, the company is betting that users, creators and businesses will pay for premium tools that improve visibility, customization and content performance. The move also highlights a broader trend in the social media industry, where advanced features and digital services are increasingly being offered through paid memberships rather than traditional advertising-supported models.

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    Meta has launched a new range of paid subscription plans for Facebook, Instagram and WhatsApp, marking a major shift in its business strategy as the technology giant expands beyond advertising revenue. The company announced the global rollout of monthly subscription packages designed to give users access to premium features, advanced customization options and enhanced engagement tools. The new offerings are part of a broader subscription ecosystem being developed under the “Meta One” brand. According to Meta, the subscriptions are aimed at everyday users, content creators, businesses and artificial intelligence enthusiasts seeking additional functionality beyond what is available in the free versions of the platforms. Monthly Subscription Prices Meta has introduced three consumer-focused subscription packages: Instagram Plus – $3.99 per month Facebook Plus – $3.99 per month WhatsApp Plus – $2.99 per month Subscribers will gain access to exclusive features, improved customization tools and deeper insights into audience engagement. Meta said more premium features will be added over time. Instagram Plus Targets Creators and Influencers Instagram Plus is designed for creators, influencers and highly active users who want greater control over their content and audience interactions. Key features include: Story rewatch analytics Unlimited Story audience lists Weekly Story spotlight opportunities Extended Story visibility beyond 24 hours Story preview mode without appearing on viewer lists Searchable Story viewer records Direct posting to profile highlights Animated Super Heart reactions Custom app icons Personalized profile fonts Additional profile pins Meta said these tools will help creators improve audience engagement while offering more creative ways to personalize their profiles. Facebook Plus Offers Enhanced Social Features Facebook Plus provides many of the same premium customization and engagement tools available on Instagram Plus. The service is designed for users who spend significant time on Facebook and want greater profile control, improved content visibility and access to exclusive features not available to free users. WhatsApp Plus Adds More Personalization WhatsApp Plus focuses on improving the messaging experience through additional customization options. Subscribers will enjoy: Custom app themes Personalized ringtones Extra pinned chats Advanced list management Premium sticker collections Other exclusive messaging tools Meta said the goal is to provide a more personalized and flexible communication experience for users who rely heavily on WhatsApp. Meta Verified Remains Unchanged The company clarified that the new subscription plans are separate from Meta Verified, its existing verification service. Meta Verified will continue to offer: Verified account badges Protection against impersonation Enhanced customer support Both services will operate independently for now, although Meta may integrate some features in the future. Meta Expands Into AI Subscription Services Meta is also entering the premium AI market with two new subscription tiers: Meta One Plus – $7.99 Monthly Subscribers will receive access to advanced AI capabilities and higher usage limits. Meta One Premium – $19.99 Monthly The top-tier package includes: Enhanced AI reasoning capabilities Advanced thinking mode Expanded image-generation tools Additional video-creation features Increased computing resources for complex tasks Meta AI will remain available free of charge, while premium users will gain access to more powerful tools and capabilities. New Business and Creator Packages Meta is also testing professional subscription plans aimed at creators and businesses. Meta One Essential – $14.99 Monthly Features include: Verified badge Impersonation protection Enhanced profile links Expanded online presence tools Meta One Advanced – $49.99 Monthly The premium business package offers: Priority placement in Facebook feeds Higher rankings in Facebook and Instagram searches Increased Reels visibility Automated follow invitations Website and online shop promotion tools Advanced audience analytics Competitive performance insights Content scheduling features Team account management tools Copyright monitoring and content reuse alerts A New Direction for Social Media The introduction of paid subscriptions represents one of Meta’s most significant shifts toward a subscription-based model. While Facebook, Instagram and WhatsApp will remain free to use, the company is betting that users, creators and businesses will pay for premium tools that improve visibility, customization and content performance. The move also highlights a broader trend in the social media industry, where advanced features and digital services are increasingly being offered through paid memberships rather than traditional advertising-supported models.

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Dr. Onadeko, Senator Abiru, Allen Onyema Among New Appointees to CIBN Business and Government Relations Committee

Seunmanuel Faleye by Seunmanuel Faleye
July 14, 2024 - Updated on May 3, 2025
in Brand & Business Bite
Reading Time: 2 mins read
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Dr. Onadeko, Senator Abiru, Allen Onyema Among New Appointees to CIBN Business and Government Relations Committee

Dr. Onadeko, Senator Abiru, Allen Onyema Among New Appointees to CIBN Business and Government Relations Committee

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Dr. Babatunde Onadeko, Chief of Staff to former Ogun State Governor and current Senator representing Ogun East, Otunba Gbenga Daniel, has been appointed as a member of the Business and Government Relations Committee by the Governing Council of the Chartered Institute of Bankers of Nigeria (CIBN).

This esteemed committee plays a crucial role in enhancing the Institute’s advocacy and fostering relationships between the Institute, policymakers, and private sector leaders. Its mandate includes providing access and mediation between the Institute and key stakeholders to deepen the Institute’s robust advocacy program.

Expressing gratitude for the appointment, Dr. Onadeko outlined the committee’s responsibilities, which include establishing and maintaining relationships with top government officials across all arms—executive and legislative at both federal and state levels—as well as influential players in Nigeria’s private sector. The committee also aims to attract high-profile influencers to the Institute’s programs and expedite the passage of the CIBN Act currently under review.

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The 20-member committee is chaired by Senator Tokunbo Abiru, FCA, FCIB, former Managing Director of Polaris Bank, with Dr. Tony Okpanachi serving as Vice-Chairman. Other notable members include Mr. Allen Onyeama, FCIB (Chairman, Air Peace); Otunba Bimbo Ashiru, FCIB (Chairman, Odu’a Investment Co. Ltd.); and Mrs. Bukola Smith, HCIB (MD/CEO, FSDH Merchant Bank). Additional members are Prof. Remi Bakare, Hajia Risi L. Ahmed, FCIB, Mr. Frank Aigbogun (Publisher/CEO, BusinessDay), and Mrs. Bolaji Agbede, HCIB (Acting MD/Group CEO, Access Holdings), with CIBN Registrar/CEO Mr. Akin Morakinyo, HCIB, serving as the committee’s secretary.

Dr. Onadeko’s commitment to the CIBN is well-documented, having previously served as a member of the Capacity Building and Certification Committee for two terms between 2020 and 2024. His extensive experience and dedication to the banking sector are expected to significantly contribute to the committee’s goals and the Institute’s mission of strengthening ties between the banking industry and government entities.

Seunmanuel Faleye
Seunmanuel Faleye

Seunmanuel Faleye is a brand and communications strategist. He is a covert writer and an overt creative head. He publishes Apple’s Bite International Magazine.

Tags: Dr. Babatunde OnadekoDr. OnadekoDr. Onadeko Senator Abiru Allen Onyema Among New Appointees to CIBN Business and Government Relations Committee

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