Hilda Baci, Nigeria’s Guinness World Record holder, has officially unveiled as the brand ambassador for two flagship brands, Gino and Bama Mayonnaise from GBfoods, a renowned culinary and global manufacturing company.
This significant announcement was made at the company’s corporate office in Lagos, marking a new era of culinary excellence with Hilda Baci leading the way in celebrating local flavors across the Gino and Bama sub-brand portfolios.
Hilda Baci’s role as brand ambassador will involve sharing her journey of crafting delicious meals and connecting with communities, emphasizing GBfoods’ commitment to celebrating culture, tradition, and the shared experience of food.
Vincent Egbe, Managing Director of GBfoods, expressed the company’s dedication to fostering local growth and its choice of Hilda Baci as the brand ambassador. He stated, “GBfoods is excited to welcome Hilda Baci into the Gino and Bama family. This collaboration pays homage to our unshakable belief in the people of Nigeria, particularly the young individuals emerging as Africa’s rising stars. It’s a celebration of their extraordinary accomplishments and our continued commitment to excellence and dedicated service.”
Hilda’s remarkable journey, marked by her unwavering determination, especially during her Guinness World Record achievement, aligns with GBfoods’ core values. It mirrors the essence of their brand, which is a steadfast commitment to consistently provide exceptional culinary experiences and bring joy to countless households across Nigeria.
Gino, one of GBfoods’ brands, offers a wide range of products to suit various tastes, including Gino Max seasoning cubes, Gino tomato mix, party jollof mix, curry & thyme, pepper, and onions. The brand’s brand manager for Gino sub-brands, Juliet Ifeanyi-Itoje, emphasized the significance of this partnership. She stated, “Hilda Baci embodies perseverance and a deep connection to the relentless pursuit of culinary innovation, values deeply embedded in our brand. Her collaboration with GBfoods is a testament to our commitment to inspire individuals to explore their passions and celebrate the richness of local cuisine.”
Hilda Baci expressed her excitement about her ambassadorial role, saying, “I am thrilled to join forces with GBfoods Nigeria as I continue to celebrate the vibrant tapestry of local flavors. I look forward to engaging with consumers who have enjoyed the uniqueness of Gino and Bama as we usher in a new phase in cuisine.”
Hilda Baci gained global recognition earlier this year for achieving the world’s longest cooking marathon. With this collaboration, GBfoods aims to reinforce its commitment to local flavors and inspire culinary creativity while promoting a legacy that celebrates excellence and the relentless pursuit of dreams.
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Seunmanuel Faleye is a brand and communications strategist. He is a covert writer and an overt creative head. He publishes Apple's Bite International Magazine.