Adron Homes and Properties, Nigeria’s leading real estate company, has recently taken advantage of the Idan trend on social media to create an advertorial campaign for its brand. The campaign highlights the meaning of Idan and how it represents making smart decisions. As such, Adron Homes suggests that an ‘Idan’ would make smart real estate decisions by buying from their company, and encourages all Nigerians to be like Idan in buying homes from Adron Homes Seunmanuel Faleye reports.
Talk about Smart Thinking!
The term “Idan” has been making headlines on Nigerian streets and social networking sites with a unique meaning. The slang Idan stems from the Yoruba language, and its original meaning is “magic.” However, over time, the word has developed a new meaning in the streets of Nigeria, symbolizing someone who manages matters in seemingly magical or unique ways. The Idan lingo has been a trend for days now, on Twitter, Instagram, and TikTok.
In Yoruba, Idan means “wonder” or “magic.” But it has transformed into a street lingo over time. It symbolizes someone who manages matters in seemingly magical or unique ways. Idan signifies magical moves, particularly when they never see you coming!”
Adron Homes and Properties recognized the popularity of the Idan trend on social media and has used it to its advantage in promoting its brand.
Adron Homes is popular in Nigeria for providing affordable hosuing to medium and low-income earners in Nigeria. Their vision is to ensure every Nigerian has a home to call their own.
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Seunmanuel Faleye is a brand and communications strategist. He is a covert writer and an overt creative head. He publishes Apple's Bite International Magazine.