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    Meta has launched a new range of paid subscription plans for Facebook, Instagram and WhatsApp, marking a major shift in its business strategy as the technology giant expands beyond advertising revenue. The company announced the global rollout of monthly subscription packages designed to give users access to premium features, advanced customization options and enhanced engagement tools. The new offerings are part of a broader subscription ecosystem being developed under the “Meta One” brand. According to Meta, the subscriptions are aimed at everyday users, content creators, businesses and artificial intelligence enthusiasts seeking additional functionality beyond what is available in the free versions of the platforms. Monthly Subscription Prices Meta has introduced three consumer-focused subscription packages: Instagram Plus – $3.99 per month Facebook Plus – $3.99 per month WhatsApp Plus – $2.99 per month Subscribers will gain access to exclusive features, improved customization tools and deeper insights into audience engagement. Meta said more premium features will be added over time. Instagram Plus Targets Creators and Influencers Instagram Plus is designed for creators, influencers and highly active users who want greater control over their content and audience interactions. Key features include: Story rewatch analytics Unlimited Story audience lists Weekly Story spotlight opportunities Extended Story visibility beyond 24 hours Story preview mode without appearing on viewer lists Searchable Story viewer records Direct posting to profile highlights Animated Super Heart reactions Custom app icons Personalized profile fonts Additional profile pins Meta said these tools will help creators improve audience engagement while offering more creative ways to personalize their profiles. Facebook Plus Offers Enhanced Social Features Facebook Plus provides many of the same premium customization and engagement tools available on Instagram Plus. The service is designed for users who spend significant time on Facebook and want greater profile control, improved content visibility and access to exclusive features not available to free users. WhatsApp Plus Adds More Personalization WhatsApp Plus focuses on improving the messaging experience through additional customization options. Subscribers will enjoy: Custom app themes Personalized ringtones Extra pinned chats Advanced list management Premium sticker collections Other exclusive messaging tools Meta said the goal is to provide a more personalized and flexible communication experience for users who rely heavily on WhatsApp. Meta Verified Remains Unchanged The company clarified that the new subscription plans are separate from Meta Verified, its existing verification service. Meta Verified will continue to offer: Verified account badges Protection against impersonation Enhanced customer support Both services will operate independently for now, although Meta may integrate some features in the future. Meta Expands Into AI Subscription Services Meta is also entering the premium AI market with two new subscription tiers: Meta One Plus – $7.99 Monthly Subscribers will receive access to advanced AI capabilities and higher usage limits. Meta One Premium – $19.99 Monthly The top-tier package includes: Enhanced AI reasoning capabilities Advanced thinking mode Expanded image-generation tools Additional video-creation features Increased computing resources for complex tasks Meta AI will remain available free of charge, while premium users will gain access to more powerful tools and capabilities. New Business and Creator Packages Meta is also testing professional subscription plans aimed at creators and businesses. Meta One Essential – $14.99 Monthly Features include: Verified badge Impersonation protection Enhanced profile links Expanded online presence tools Meta One Advanced – $49.99 Monthly The premium business package offers: Priority placement in Facebook feeds Higher rankings in Facebook and Instagram searches Increased Reels visibility Automated follow invitations Website and online shop promotion tools Advanced audience analytics Competitive performance insights Content scheduling features Team account management tools Copyright monitoring and content reuse alerts A New Direction for Social Media The introduction of paid subscriptions represents one of Meta’s most significant shifts toward a subscription-based model. While Facebook, Instagram and WhatsApp will remain free to use, the company is betting that users, creators and businesses will pay for premium tools that improve visibility, customization and content performance. The move also highlights a broader trend in the social media industry, where advanced features and digital services are increasingly being offered through paid memberships rather than traditional advertising-supported models.

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    Meta has launched a new range of paid subscription plans for Facebook, Instagram and WhatsApp, marking a major shift in its business strategy as the technology giant expands beyond advertising revenue. The company announced the global rollout of monthly subscription packages designed to give users access to premium features, advanced customization options and enhanced engagement tools. The new offerings are part of a broader subscription ecosystem being developed under the “Meta One” brand. According to Meta, the subscriptions are aimed at everyday users, content creators, businesses and artificial intelligence enthusiasts seeking additional functionality beyond what is available in the free versions of the platforms. Monthly Subscription Prices Meta has introduced three consumer-focused subscription packages: Instagram Plus – $3.99 per month Facebook Plus – $3.99 per month WhatsApp Plus – $2.99 per month Subscribers will gain access to exclusive features, improved customization tools and deeper insights into audience engagement. Meta said more premium features will be added over time. Instagram Plus Targets Creators and Influencers Instagram Plus is designed for creators, influencers and highly active users who want greater control over their content and audience interactions. Key features include: Story rewatch analytics Unlimited Story audience lists Weekly Story spotlight opportunities Extended Story visibility beyond 24 hours Story preview mode without appearing on viewer lists Searchable Story viewer records Direct posting to profile highlights Animated Super Heart reactions Custom app icons Personalized profile fonts Additional profile pins Meta said these tools will help creators improve audience engagement while offering more creative ways to personalize their profiles. Facebook Plus Offers Enhanced Social Features Facebook Plus provides many of the same premium customization and engagement tools available on Instagram Plus. The service is designed for users who spend significant time on Facebook and want greater profile control, improved content visibility and access to exclusive features not available to free users. WhatsApp Plus Adds More Personalization WhatsApp Plus focuses on improving the messaging experience through additional customization options. Subscribers will enjoy: Custom app themes Personalized ringtones Extra pinned chats Advanced list management Premium sticker collections Other exclusive messaging tools Meta said the goal is to provide a more personalized and flexible communication experience for users who rely heavily on WhatsApp. Meta Verified Remains Unchanged The company clarified that the new subscription plans are separate from Meta Verified, its existing verification service. Meta Verified will continue to offer: Verified account badges Protection against impersonation Enhanced customer support Both services will operate independently for now, although Meta may integrate some features in the future. Meta Expands Into AI Subscription Services Meta is also entering the premium AI market with two new subscription tiers: Meta One Plus – $7.99 Monthly Subscribers will receive access to advanced AI capabilities and higher usage limits. Meta One Premium – $19.99 Monthly The top-tier package includes: Enhanced AI reasoning capabilities Advanced thinking mode Expanded image-generation tools Additional video-creation features Increased computing resources for complex tasks Meta AI will remain available free of charge, while premium users will gain access to more powerful tools and capabilities. New Business and Creator Packages Meta is also testing professional subscription plans aimed at creators and businesses. Meta One Essential – $14.99 Monthly Features include: Verified badge Impersonation protection Enhanced profile links Expanded online presence tools Meta One Advanced – $49.99 Monthly The premium business package offers: Priority placement in Facebook feeds Higher rankings in Facebook and Instagram searches Increased Reels visibility Automated follow invitations Website and online shop promotion tools Advanced audience analytics Competitive performance insights Content scheduling features Team account management tools Copyright monitoring and content reuse alerts A New Direction for Social Media The introduction of paid subscriptions represents one of Meta’s most significant shifts toward a subscription-based model. While Facebook, Instagram and WhatsApp will remain free to use, the company is betting that users, creators and businesses will pay for premium tools that improve visibility, customization and content performance. The move also highlights a broader trend in the social media industry, where advanced features and digital services are increasingly being offered through paid memberships rather than traditional advertising-supported models.

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Lagos Warns Hotels, Short-Let Operators Against No-Refund Policies Ahead Of Detty December

Seunmanuel Faleye by Seunmanuel Faleye
December 9, 2025
in Brand & Business Bite
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Lagos Warns Hotels, Short-Let Operators Against No-Refund Policies Ahead Of Detty December
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Apples Bite Magazine reports that the Lagos State Consumer Protection Agency (LASCOPA) has issued a stern warning to hotels and short-let apartment operators across the state against the indiscriminate use of “no-refund” policies as the city braces for the annual Detty December festivities and the accompanying surge in visitors and commercial activities.

In a statement released on Thursday, Mr. Afolabi Solebo, General Manager of LASCOPA, revealed that the agency has received frequent complaints from guests, particularly during festive seasons, and cautioned accommodation providers against exploiting consumers under the guise of rigid policies.

The warning comes as Lagos prepares for one of its busiest periods of the year, when hotels and short-let apartments experience peak demand from both domestic and international visitors seeking to participate in the city’s vibrant end-of-year celebrations.

Solebo advised prospective guests to exercise due diligence by thoroughly reading terms and conditions before making reservations, verifying rooms physically or through authentic images, insisting on receipts or digital proof of payment, and promptly reporting cases of substandard service delivery.

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Beyond accommodation concerns, LASCOPA also alerted consumers to be vigilant against fake, expired, and repackaged products that typically flood the market during the festive season. Items of particular concern include alcoholic beverages, cosmetics, perfumes, children’s toys, food items, and electrical appliances.

The agency advised consumers to check expiry dates, confirm NAFDAC registration numbers, scrutinise packaging, and patronise reputable or traceable vendors to avoid health risks and financial losses.

LASCOPA further cautioned that the surge in banking and commercial transactions expected in December could lead to delays, wrongful debits, hidden charges, and poor service delivery from restaurants, lounges, logistics companies, and online ticket vendors.

Consumers were advised to keep proper transaction records, seek clarification on service charges, and escalate unresolved issues promptly to avoid being shortchanged.

Reaffirming its commitment to safeguarding consumer rights, LASCOPA announced it will intensify monitoring and enforcement activities throughout the festive season to ensure strict compliance with consumer protection standards, warning that defaulters will face appropriate sanctions.

The agency provided multiple channels for consumers seeking assistance, including hotlines (08124993895, 09153894878), its Head Office at 2B Soji Adepegba Close, Off Allen Avenue, Ikeja, and annexed offices in Badagry LGA, Ikorodu LGA, Isolo LCDA, Bariga LCDA, Ikoyi-Obalende LCDA, and Ojo LGA.

Complaints can also be lodged via email at lascopa@lagosstate.gov.ng or lasgcopa@gmail.com, or through social media handles on Facebook (@lascopa), Instagram (@lasgcopa), and X (@lasgcopa).

LASCOPA encouraged consumers to remain vigilant and make informed decisions to enjoy a safe and scam-free festive season in Lagos, emphasising that consumer protection remains a priority for the state government during this high-activity period.

Seunmanuel Faleye
Seunmanuel Faleye

Seunmanuel Faleye is a brand and communications strategist. He is a covert writer and an overt creative head. He publishes Apple’s Bite International Magazine.

Tags: Detty DecemberHotelsShortlet

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