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Mystery Red Boxes Hit Lagos Streets… Who’s Painting the City Red?

Red Box
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Red Box here; another Red Box there. It’s not yet Christmas, but there are Red Boxes everywhere, what’s going on, gaan, gaan?

These are the questions on everyone’s lips, as Lagosians woke up this morning to discover some mysterious, though beautiful red boxes in several locations across the mega city.

On each of these boxes is a QR Code, with the hashtag, #SpotTheRedBox. This feature gives us a clue that it must be a part of some PR stunt, or brand activations in the making. Whatever it is, we are waiting… eagerly.

But we ask: which brand is painting the City Red?

Red Box
Red Box

What happens when one scans the QR code?

Curiosity, they say, kills the cat. But that na cat wey no soji. Rather, we are sure these boxes will make us richer with the experience as the delightful Red Boxes hint of fascinating discoveries for those who are BOLD enough to find out.

Maybe it will land whoever scans the QR code some amazing gifts or freebies – Dear Lord, you know… you know… we can all do with some freebies at these special times.

Or maybe it will take the Audacious one to a website, a portal, or land us in some Timeless places with wonders untold and excitement aplenty like the metaverse? Hmmm! Who knows?

So, fellas and folks: let’s Go out there. #SpotTheRedBox. Scan the QR Code. And come back here and share with us your enthralling experience.

Let us know if you won a million naira, got an all-expense-paid trip to the World Cup in Qatar, or if dem sama you with one Red Lamborghini. My imagination is Limitless.

Don’t worry, we won’t ask you for our own share (we sha know say some people na akagum). So, no lele.

As for me, I’m Aspirational… I wan go #SpotTheRedBox. Quick. Quick.

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Image courtesy of Seunmanuel Faleye - ApplesBite International Magazine
Principal Partner at | Website | + posts

Seunmanuel Faleye is a brand and communications strategist. He is a covert writer and an overt creative head. He publishes Apple's Bite International Magazine.


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