NESCAFÉ, one of Nigeria’s leading coffee brands, has successfully concluded its NESCAFÉ Next Level Promo, rewarding more than 41,000 consumers across the country while providing entrepreneurial support to four grand prize winners.
The nationwide promotional campaign, which ran from April to June 2026, was designed to appreciate loyal customers and encourage entrepreneurship among Nigerians. Participants were required to purchase a promotional sachet of NESCAFÉ Original 3-in-1, reveal a unique code, and enter it for a chance to win airtime, cash rewards, and business support.
The campaign recorded an impressive 240,000 entries, reflecting widespread participation from consumers across Nigeria.
At the end of the promotion, four lucky winners emerged from different regions of the country. They include Yusuf Najimdeen from Plateau State, Jennifer Sunday from Kaduna State, Nwojiji Chukwu Emeka from Ebonyi State, and Ani Ikechukwu Olalanya from Lagos State.
The grand winners received comprehensive entrepreneurial support packages, including business grants, professional equipment suited to their respective trades, and access to specialized masterclasses aimed at improving their business and technical skills. The support covered professions such as software development, make-up artistry, photography, and fashion design.
Speaking on the success of the initiative, the Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, Wassim Elhusseni, said the company remains committed to improving lives through both its products and impactful initiatives.
According to him, the promotion was created not only to reward loyal consumers but also to provide opportunities capable of making lasting positive impacts on their lives and businesses.
He explained that Nestlé’s purpose is to enhance the quality of life for individuals today while contributing to a better future for generations to come, adding that the company continues to create meaningful value for consumers and communities through various empowerment initiatives.
Also speaking, Jean-Pierre Duplan, Category Lead for Coffee at Nestlé Nigeria, noted that the campaign reflects NESCAFÉ’s understanding that many of its consumers are working hard to build businesses and achieve personal goals.
He said the NESCAFÉ Next Level Promo was intentionally designed to reward customer loyalty while equipping ambitious Nigerians with practical resources and opportunities to advance their entrepreneurial dreams.
One of the grand prize winners, Jennifer Sunday from Kaduna State, described her victory as life-changing.
She explained that purchasing a single sachet of NESCAFÉ unexpectedly opened the door to a business grant, a professional make-up kit, and valuable training through a business masterclass.
Jennifer expressed appreciation to the company, saying the support has renewed her confidence and inspired her to continue growing her business.
As part of the grand finale, the four winners were taken on a guided tour of Nestlé Nigeria’s Agbara Factory, where they experienced the production process firsthand and learned about the quality standards involved in producing NESCAFÉ products.
The factory visit gave the winners a deeper understanding of the brand’s manufacturing process and reinforced their appreciation of the company’s commitment to quality.
Nestlé said the completion of the NESCAFÉ Next Level Promo represents another step in its ongoing efforts to empower Nigerian youths and entrepreneurs.
The company noted that the campaign complements its broader youth empowerment programmes, including the My Own Business (MYOWBU) initiative, which provides aspiring entrepreneurs with business skills, mentorship, and opportunities to build sustainable enterprises.
Through these initiatives, NESCAFÉ said it remains committed to supporting the ambitions of young Nigerians by creating opportunities that promote entrepreneurship, innovation, and long-term economic growth.
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