Popular disc jockey DJ Big N has said that Afrobeats is experiencing its worst decline ever. He recently blamed both artists and music executives for compromising the genre’s quality in their quest to cater to international audiences.
Speaking during an interview with Echo Room, he blasted the rising dilution of Afrobeats’ original sound.
According to him, moving away from the genre’s original sound has led to a less authentic and lower-quality version of the genre that listeners are forced to hear nowadays.
He stated that the uniqueness Afrobeats enjoyed in recent years no longer exists.
“The uniqueness of Afrobeats is what made the world fall in love with it,” he said.
Emphasizing the need to preserve the genre’s authenticity, he stressed that exporting an inauthentic product is unsustainable.
DJ Big N concluded by urging Nigerians to embrace the originality of Afrobeats to make the country’s music industry a force to be reckoned with again.
“Afrobeats right now is at its worst position in the last 20 years. And everyone, from musicians to music executives, has a part to play.
The quality of music…you have to understand that the quality of the product is important in every way.
Joey Akan said they wanted us for our originality.
Always remember that whatever you want to export has to be original, first and foremost. If you tried to export something else, it’s only a matter of time.
You can’t sell Hip-Hop to Americans, that’s their genre. We have to embrace our originality,” he added.
