On March 24, 2025, Abiodun Oshinibosi, founder of Abelinis Nigeria Limited, launched his innovative book PMX through a remarkable virtual event that captivated a global audience for over three hours.
The book “PMX” offers a comprehensive guide to project management and experiential marketing, drawing insights from notable case studies such as:
- The Access Bank Lagos City Marathon – Transformed into Africa’s largest marathon under Otunba Bukola Olopade’s leadership
- The All Africa Music Award (AFRIMA) – A successful cultural project expanded across African countries.
The launch featured prominent industry experts, including:
- Tsola Barrow (Principal Consultant, Applegryn & Barrow Consulting)
- Dr. Rotimi Olaniyan (Programme Director, Nottingham Business School)
- Tolu Fadamitan (Project Manager, Dell Technology)
- Warren Thompson (Business Process Professional)
Attendees engaged in an interactive puzzle game that creatively revealed the book’s cover design.
Oshinibosi demonstrated his commitment to social impact through two key initiatives:
- Pledging 300 free book copies to undergraduate students in relevant fields
- Donating book proceeds to Rotary International’s global polio eradication mission
Thirteen industry leaders were honored for their contributions to experiential management and marketing, including executives from major corporations and innovative entrepreneurs.
Oshinibosi expressed gratitude to his family, particularly his brothers Tunde and Toyin, his wife Morenike, and numerous friends and associates who supported his journey.
The book is now available for purchase, offering professionals insights into project management while supporting a noble cause.
Seunmanuel Faleye is a brand and communications strategist. He is a covert writer and an overt creative head. He publishes Apple’s Bite International Magazine.
