In the vibrant landscape of Nigerian experiential marketing, one name shines bright: Shola Obasa, the visionary founder and Managing Director of Event Perspective Agency. With over 25 years of expertise in brand marketing and advertising, Shola has carved a niche for himself as a master strategist and innovator.
Before establishing his own company, Shola honed his skills in brand management, spearheading numerous high-impact campaigns that showcased his prowess in business development, brand strategy, and event management. Recognizing a gap in the corporate event market, Shola founded Event Perspective Agency in 2006, with a focus on crafting immersive brand experiences and product launches.
Under Shola’s leadership, Event Perspective Agency has expanded its offerings through strategic partnerships, incorporating innovative experiential marketing elements and creative brand fabrications to deliver exceptional ROI for clients. With a footprint in multiple geographical zones across Nigeria, including South West, South South, South East, North Central, and North West, the agency has established itself as a force to be reckoned with.
With a team of 30 permanent staff, 2,000 contract staff, and 40 casual workers, Event Perspective Agency is well-equipped to handle large-scale events and campaigns. Shola’s dedication to meticulous service, innovative experience, and entertainment has redefined the events landscape, ensuring that clients and consumers alike are educated, entertained, and appreciated.
Event Perspective Agency’s key competences and offerings include brand activation, experiential marketing, fabrication, event management end-to-end, PR/social media engagement, TV and radio content productions, trade audit and channel development, printing, branding, and POSM. Shola’s approach to client relationships is built on mutual trust and partnership, viewing each project as a “family” that the company nurtures for a win-win outcome.
Event Perspective Agency has had the privilege of working with renowned multinational brands such as Promasidor, Flour Mills Nigeria Plc, Samsung, International Breweries Plc, Honeywell, Smirnoff, Golden Penny Foods, LUSH Hair, Ekulo Group of Companies, GB Foods, Spectranet, Mr. Chef, Flying Fish, Hero, Trophy, Daraju, Arla Dano, and ABInBev, among others. These collaborations have not only showcased the agency’s expertise but also solidified its reputation as a leader in experiential marketing and creative brand fabrication.
Under the reputable leadership of Shola, Event Perspective Agency has garnered a plethora of accolades, including the esteemed Best Innovative Event and Marketing Agency of the Year award at the renowned All Colour Awards, solidifying its position as a trailblazer in the industry.
As Shola Obasa continues to push the boundaries of experiential marketing and beyond, Event Perspective Agency is poised for even greater success. With its innovative approach, commitment to excellence, and passion for delivering exceptional results, the agency is set to remain a trailblazer in the industry for years to come.
Folami David is a dynamic journalist who views the world through an analytical lens, translating complex narratives across multiple industries into compelling stories. With an insatiable appetite for information and a keen eye for emerging trends, Folami specializes in uncovering the interconnections between technology, business, culture, and society.
