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    Meta has launched a new range of paid subscription plans for Facebook, Instagram and WhatsApp, marking a major shift in its business strategy as the technology giant expands beyond advertising revenue. The company announced the global rollout of monthly subscription packages designed to give users access to premium features, advanced customization options and enhanced engagement tools. The new offerings are part of a broader subscription ecosystem being developed under the “Meta One” brand. According to Meta, the subscriptions are aimed at everyday users, content creators, businesses and artificial intelligence enthusiasts seeking additional functionality beyond what is available in the free versions of the platforms. Monthly Subscription Prices Meta has introduced three consumer-focused subscription packages: Instagram Plus – $3.99 per month Facebook Plus – $3.99 per month WhatsApp Plus – $2.99 per month Subscribers will gain access to exclusive features, improved customization tools and deeper insights into audience engagement. Meta said more premium features will be added over time. Instagram Plus Targets Creators and Influencers Instagram Plus is designed for creators, influencers and highly active users who want greater control over their content and audience interactions. Key features include: Story rewatch analytics Unlimited Story audience lists Weekly Story spotlight opportunities Extended Story visibility beyond 24 hours Story preview mode without appearing on viewer lists Searchable Story viewer records Direct posting to profile highlights Animated Super Heart reactions Custom app icons Personalized profile fonts Additional profile pins Meta said these tools will help creators improve audience engagement while offering more creative ways to personalize their profiles. Facebook Plus Offers Enhanced Social Features Facebook Plus provides many of the same premium customization and engagement tools available on Instagram Plus. The service is designed for users who spend significant time on Facebook and want greater profile control, improved content visibility and access to exclusive features not available to free users. WhatsApp Plus Adds More Personalization WhatsApp Plus focuses on improving the messaging experience through additional customization options. Subscribers will enjoy: Custom app themes Personalized ringtones Extra pinned chats Advanced list management Premium sticker collections Other exclusive messaging tools Meta said the goal is to provide a more personalized and flexible communication experience for users who rely heavily on WhatsApp. Meta Verified Remains Unchanged The company clarified that the new subscription plans are separate from Meta Verified, its existing verification service. Meta Verified will continue to offer: Verified account badges Protection against impersonation Enhanced customer support Both services will operate independently for now, although Meta may integrate some features in the future. Meta Expands Into AI Subscription Services Meta is also entering the premium AI market with two new subscription tiers: Meta One Plus – $7.99 Monthly Subscribers will receive access to advanced AI capabilities and higher usage limits. Meta One Premium – $19.99 Monthly The top-tier package includes: Enhanced AI reasoning capabilities Advanced thinking mode Expanded image-generation tools Additional video-creation features Increased computing resources for complex tasks Meta AI will remain available free of charge, while premium users will gain access to more powerful tools and capabilities. New Business and Creator Packages Meta is also testing professional subscription plans aimed at creators and businesses. Meta One Essential – $14.99 Monthly Features include: Verified badge Impersonation protection Enhanced profile links Expanded online presence tools Meta One Advanced – $49.99 Monthly The premium business package offers: Priority placement in Facebook feeds Higher rankings in Facebook and Instagram searches Increased Reels visibility Automated follow invitations Website and online shop promotion tools Advanced audience analytics Competitive performance insights Content scheduling features Team account management tools Copyright monitoring and content reuse alerts A New Direction for Social Media The introduction of paid subscriptions represents one of Meta’s most significant shifts toward a subscription-based model. While Facebook, Instagram and WhatsApp will remain free to use, the company is betting that users, creators and businesses will pay for premium tools that improve visibility, customization and content performance. The move also highlights a broader trend in the social media industry, where advanced features and digital services are increasingly being offered through paid memberships rather than traditional advertising-supported models.

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    Meta has launched a new range of paid subscription plans for Facebook, Instagram and WhatsApp, marking a major shift in its business strategy as the technology giant expands beyond advertising revenue. The company announced the global rollout of monthly subscription packages designed to give users access to premium features, advanced customization options and enhanced engagement tools. The new offerings are part of a broader subscription ecosystem being developed under the “Meta One” brand. According to Meta, the subscriptions are aimed at everyday users, content creators, businesses and artificial intelligence enthusiasts seeking additional functionality beyond what is available in the free versions of the platforms. Monthly Subscription Prices Meta has introduced three consumer-focused subscription packages: Instagram Plus – $3.99 per month Facebook Plus – $3.99 per month WhatsApp Plus – $2.99 per month Subscribers will gain access to exclusive features, improved customization tools and deeper insights into audience engagement. Meta said more premium features will be added over time. Instagram Plus Targets Creators and Influencers Instagram Plus is designed for creators, influencers and highly active users who want greater control over their content and audience interactions. Key features include: Story rewatch analytics Unlimited Story audience lists Weekly Story spotlight opportunities Extended Story visibility beyond 24 hours Story preview mode without appearing on viewer lists Searchable Story viewer records Direct posting to profile highlights Animated Super Heart reactions Custom app icons Personalized profile fonts Additional profile pins Meta said these tools will help creators improve audience engagement while offering more creative ways to personalize their profiles. Facebook Plus Offers Enhanced Social Features Facebook Plus provides many of the same premium customization and engagement tools available on Instagram Plus. The service is designed for users who spend significant time on Facebook and want greater profile control, improved content visibility and access to exclusive features not available to free users. WhatsApp Plus Adds More Personalization WhatsApp Plus focuses on improving the messaging experience through additional customization options. Subscribers will enjoy: Custom app themes Personalized ringtones Extra pinned chats Advanced list management Premium sticker collections Other exclusive messaging tools Meta said the goal is to provide a more personalized and flexible communication experience for users who rely heavily on WhatsApp. Meta Verified Remains Unchanged The company clarified that the new subscription plans are separate from Meta Verified, its existing verification service. Meta Verified will continue to offer: Verified account badges Protection against impersonation Enhanced customer support Both services will operate independently for now, although Meta may integrate some features in the future. Meta Expands Into AI Subscription Services Meta is also entering the premium AI market with two new subscription tiers: Meta One Plus – $7.99 Monthly Subscribers will receive access to advanced AI capabilities and higher usage limits. Meta One Premium – $19.99 Monthly The top-tier package includes: Enhanced AI reasoning capabilities Advanced thinking mode Expanded image-generation tools Additional video-creation features Increased computing resources for complex tasks Meta AI will remain available free of charge, while premium users will gain access to more powerful tools and capabilities. New Business and Creator Packages Meta is also testing professional subscription plans aimed at creators and businesses. Meta One Essential – $14.99 Monthly Features include: Verified badge Impersonation protection Enhanced profile links Expanded online presence tools Meta One Advanced – $49.99 Monthly The premium business package offers: Priority placement in Facebook feeds Higher rankings in Facebook and Instagram searches Increased Reels visibility Automated follow invitations Website and online shop promotion tools Advanced audience analytics Competitive performance insights Content scheduling features Team account management tools Copyright monitoring and content reuse alerts A New Direction for Social Media The introduction of paid subscriptions represents one of Meta’s most significant shifts toward a subscription-based model. While Facebook, Instagram and WhatsApp will remain free to use, the company is betting that users, creators and businesses will pay for premium tools that improve visibility, customization and content performance. The move also highlights a broader trend in the social media industry, where advanced features and digital services are increasingly being offered through paid memberships rather than traditional advertising-supported models.

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An Icon of Service: NATCOM boss, Otunba Adejare Adegbenro’s Leadership Legacy

Seunmanuel Faleye by Seunmanuel Faleye
April 24, 2024
in Career, Featured Story, Leadership 360°, Opinion Bite
Reading Time: 2 mins read
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An Icon of Service: NATCOM boss Otunba Adejare Adegbenro's Leadership Legacy

An Icon of Service: NATCOM boss Otunba Adejare Adegbenro's Leadership Legacy

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In the intricate mosaic of Nigeria’s societal fabric, Otunba Adejare Adegbenro stands as a beacon of commitment, resilience, and service.

Born on March 6th, 1973, in Lagos, he draws from a lineage steeped in political legacy, being the grandson of the late Premier of Western Region, Alhaji Daudu Sooroye Adegbenro. Raised in a family that values service to the community, Otunba Adegbenro has carved his path as a distinguished figure in Nigerian society.

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The culmination of his familial heritage and dedication to community service was marked by his installation as the first Otunba Laje of Owu Kingdom in Ogun State, Southwest Nigeria.

This historic event, which took place on January 20th, 2018, under the auspices of His Royal Majesty Oba Olusanya Dosunmu II, traditional ruler of Owu kingdom, reinforced Otunba Adegbenro’s deep-rooted ties to his cultural heritage and commitment to uplifting his people.

Beyond his traditional titles, his influence extends globally, with his appointment as High Commissioner by the International Human Rights Commission (IHRC), where he spearheads foreign special missions aimed at preventing illegal migration and human trafficking. This appointment is a testament of his reputation as a renowned security expert and industrialist, whose expertise transcends national borders.

In his role as the acting Director-General of the National Commission against the Proliferation of Arms, Light Weapons, and Pipeline Vandalism (NATCOM), Otunba Adegbenro has demonstrated a steadfast commitment to combating threats to national security. His vast experience in security consultancy and supply of security gadgets has positioned him as a pivotal figure in Nigeria’s security landscape.

However, Otunba Laje of Owu Kingdom’s contributions extend beyond the realm of security.

Through his foundation, the Otunba Adejare Adegbenro Foundation (OAAF), he channels his resources towards uplifting the less privileged in society. With initiatives ranging from the provision of boreholes to communities lacking access to clean water, to scholarships for deserving students, he exemplifies the spirit of philanthropy and communal solidarity.

Reflecting on his journey, Otunba Adegbenro once acknowledged the challenges he has faced, from navigating the complexities of entrepreneurship to confronting societal stereotypes.

Yet, through it all, he remains resolute in his commitment to service and upliftment. His philosophy, rooted in faith and compassion, drives him to make a tangible difference in the lives of others, regardless of obstacles encountered along the way.

Otunba Adejare Adegbenro stands as a testament to the power of leadership, resilience, and unwavering dedication to the common good. In him, Nigerians find not only a visionary leader but a compassionate steward of progress, whose impact reverberates far beyond the shores of his homeland.

Seunmanuel Faleye
Seunmanuel Faleye

Seunmanuel Faleye is a brand and communications strategist. He is a covert writer and an overt creative head. He publishes Apple’s Bite International Magazine.

Tags: An Icon of Service: NATCOM boss Otunba Adejare Adegbenro's Leadership Legacy

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