It has been revealed that Nigerian rapper Oladips orchestrated a fake death announcement to generate buzz for his upcoming album, “Superhero Adugbo.” The initial shockwave caused by the news of Oladips’ reported demise left the Nigerian music industry and fans grieving, with widespread hopes that it was merely a rumor. However, the unexpected turn of events, with close associates declaring Oladips alive, has shifted sentiments within the entertainment scene.
Contrary to the earlier statement by Oladips’ managers, who claimed he passed away on Tuesday, November 14, after battling personal demons for nearly two years, fellow singer and friend Qudus Fakoya Oluwadamilare, known as Q-Dot, has refuted the reports. Q-Dot, taking to his Instagram on Thursday, shared a photo of Oladips with a caption asserting, “My gee is alive.”
The apparent strategy behind the death announcement has now been exposed, revealing it as a promotional tactic for Oladips’ latest album, “Superhero Adugbo: The Memoir.” The controversy surrounding this marketing move has ignited discussions about the line between promotional strategies and ethical considerations in the music industry.
This comes nearly two months after the death of fellow indigenous rapper Mohbad. Recall that in 2015, singer Sikibi also faked his own death to promote his music.