The runway at the 15th Edition of African Fashion Week London (AFWL) became a stage of unapologetic energy as House of Estree made its unforgettable debut, unveiling an iconic collection that fearlessly fused Afrocentric elegance with military precision. The emerging fashion house commanded attention with ten powerfully sculpted looks that redefined modern African fashion through bold, structured silhouettes combined with authentic West African textiles and prints.
Each piece in the collection carried the unmistakable House of Estree signature of being fearless, unapologetic, and deeply rooted in heritage. The brand expanded its creative universe during this debut by also introducing a line of custom-made statement bags, with each piece echoing the distinctive Afro-military aesthetic and elevating the entire runway experience into a comprehensive lifestyle vision.
Founder and Creative Director Esther Olorunfemi described the milestone moment as both historic and deeply personal. “Stepping onto the runway for the very first time with House of Estree was nothing short of electrifying,” she reflected. “The cheers, the energy, the connection with the audience — it affirmed that our designs don’t just clothe, they command presence. This is more than fashion; it’s a movement.”
African Fashion Week London serves as a global stage dedicated to celebrating the richness, pride, and diversity of African design, and House of Estree emerged as one of the event’s most talked-about debuts. The fashion house captivated audiences with a collection that masterfully balanced power and artistry while bridging rebellion and tradition.
This bold first stride into the spotlight positions House of Estree to expand its creative footprint, conquer new runways, and continue telling powerful stories through innovative design. The brand’s debut marks the beginning of what promises to be an influential journey in reshaping contemporary African fashion.
For press inquiries, collaborations, or more information, please contact info@houseofestree.co.uk. Follow House of Estree on Instagram @houseofestree or visit www.houseofestree.co.uk.
Seunmanuel Faleye is a brand and communications strategist. He is a covert writer and an overt creative head. He publishes Apple’s Bite International Magazine.
