Founder and Creative Director of Blaze Seam Fashion, Omidiora Titilayo Alice, is of the opinion that Nigeria’s Creative Industry remains largely untapped.
The Ibadan-based entrepreneur recently revealed that while there are obvious opportunities to take the country’s fashion industry to the next level, key players have continued to merely scratch the surface with their ideas and imaginations.
According to her, moving away from the vague idea of concentrating on branding for only a specific gender is one way designers can think outside the box, because such a move will crucially increase your followership and versatility in a very competitive market. Titilayo said her decision to start making vintage shirts for men after viewing the females as her only target market for so long has completely transformed her business.
“Sometime last year, we decided to think outside the box by shifting from the industry style of focusing only on branding for a particular gender. At the moment, my brand is gradually gaining huge followership among the male folks because of our unique style of making vintage shirts and the rest,” she said.
She believes that being passionate about helping fashion enthusiasts to confidently express themselves with incredible styling and beautiful designs is another reason she is standing out among her peers, because she has always aimed to own an affordable and functional brand that focuses mainly on suiting and complementing Nigerians. “There are lots of opportunities in the industry; we are just scratching the surface.
Famous fashion designers are trooping in to different countries in Africa daily to seek for new ideas and styles; one only needs to get into it with full confidence.
The brand idea came up when i was modeling for fashion brands and then began crafting pieces during school breaks. The rest is now history. My aim is to shift away from Western-centric fashion styles and norms, I want to put a Pan Nigeria/African clothing needs with versatile fabrics and fits, where it will be acceptable and accommodated globally.
Blaze Seam has its headquarters in Ibadan and we have showcased our brand in several runways and fashion shows in the country including the famous Ibadan Ankara Fiesta. The Brand is expected to participate in the forthcoming Swiss/Nigeria beauty and Fashion exhibition where we aim to expand our clientele outside southwest part of Nigeria to other part of Nigeria and beyond,” she added.
