Less than 24 hours after his release from police custody, Renowned Afrobeat sensation Seun Kuti has landed a lucrative endorsement deal. The talented musician has been appointed as the brand ambassador for D General Bitters, a popular Nigerian alcoholic beverage Apples Bite Magazine reports.
Seun Kuti, son of the legendary musician Fela Kuti, recently faced an unfortunate encounter when he had an altercation with a police officer in uniform, resulting in his temporary detention. However, following his release, he swiftly bounced back with this significant endorsement from D General Bitters.
Owned by Nigerian music executive and businessman Soso Soberekon, D General Bitters has capitalized on Kuti’s talent and influence as a worthy brand ambassador. The partnership between Seun Kuti and D General Bitters is expected to be mutually beneficial. The brand will leverage Seun Kuti’s popularity and influence to expand its customer reach, while Seun Kuti can continue to inspire his fans through his unique style and activism.
This endorsement deal places Seun Kuti among celebrities who have successfully ventured into brand ambassadorship, bridging the entertainment industry with business enterprises. It serves as a testament to his resilience, artistic prowess, and the positive impact he has made in society.