Wema Bank, Nigeria’s most innovative bank and pioneer of Africa’s first fully digital bank, ALAT, has partnered with Africa’s biggest Afrobeats artiste, David Adeleke (Davido), on the Nigeria leg of his 5ive Tour. The tour reached its 4th city on November 9, 2025, and has already attracted over 80,000 attendees.
Davido launched the 5ive tour in early 2025 to commemorate his 5th studio album, 5ive, with a world tour spanning numerous cities globally. After announcing on October 14, 2025, that he would bring the tour back to Nigeria, Davido partnered with Wema Bank, his longtime financial partner and banking family.
Celebrating Diversity Across the Nation
Wema Bank elevated the Nigerian leg of the 5ive tour across four strategic locations: Uyo, Yola, Enugu, and Ibadan. This intentional geographic spread covers all four regions of the country, embodying a commitment to diversity and inclusion. The bank’s sponsorship has transformed the tour into what is widely regarded as Africa’s biggest studio tour, bringing new levels of glamour, sophistication, and excitement to the industry.
Wema Bank provided customers with exclusive access to the tour as regular or VIP guests and distributed high-quality, trendy Davido 5ive tour merchandise. The bank’s dynamic collaboration with Davido has garnered widespread commendation from Nigerians globally, solidifying Wema Bank’s reputation as an innovative, youth-centric institution that remains deeply connected to its customers’ lifestyles and values.
This finance-entertainment partnership represents a seamless integration of banking with lifestyle, redefining what such collaborations can achieve.
With commendations flooding in from Nigerians across the globe, Wema Bank has cemented its position as the innovative youth-centric bank that truly understands its customers. The bank’s involvement in Davido’s 5ive Alive tour demonstrates its commitment to delivering memorable experiences beyond traditional banking services.
From VIP access to premium tour experiences, Wema Bank ensured its customers enjoyed unparalleled benefits at Davido’s 5ive Alive tour. The distribution of exclusive, high-quality tour merchandise became a symbol of pride for fans nationwide, making the partnership tangible and memorable.
The synergy between Wema Bank and Davido through the 5ive Alive tour has created what many consider the most significant collaboration between finance and entertainment on the continent, setting a new standard for how brands can authentically engage with consumer lifestyles and cultural moments.
The tour continues on December 14, 2025, when Wema Bank brings the 5ive tour to Nigeria’s capital city, Abuja. Those interested in securing free tickets or accessing the highly sought-after Davido 5ive Tour merchandise are encouraged to follow @wemabank on Instagram, X, and Facebook as the #Wema5iveAliveTour unfolds.
Seunmanuel Faleye is a brand and communications strategist. He is a covert writer and an overt creative head. He publishes Apple’s Bite International Magazine.
