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    Meta has launched a new range of paid subscription plans for Facebook, Instagram and WhatsApp, marking a major shift in its business strategy as the technology giant expands beyond advertising revenue. The company announced the global rollout of monthly subscription packages designed to give users access to premium features, advanced customization options and enhanced engagement tools. The new offerings are part of a broader subscription ecosystem being developed under the “Meta One” brand. According to Meta, the subscriptions are aimed at everyday users, content creators, businesses and artificial intelligence enthusiasts seeking additional functionality beyond what is available in the free versions of the platforms. Monthly Subscription Prices Meta has introduced three consumer-focused subscription packages: Instagram Plus – $3.99 per month Facebook Plus – $3.99 per month WhatsApp Plus – $2.99 per month Subscribers will gain access to exclusive features, improved customization tools and deeper insights into audience engagement. Meta said more premium features will be added over time. Instagram Plus Targets Creators and Influencers Instagram Plus is designed for creators, influencers and highly active users who want greater control over their content and audience interactions. Key features include: Story rewatch analytics Unlimited Story audience lists Weekly Story spotlight opportunities Extended Story visibility beyond 24 hours Story preview mode without appearing on viewer lists Searchable Story viewer records Direct posting to profile highlights Animated Super Heart reactions Custom app icons Personalized profile fonts Additional profile pins Meta said these tools will help creators improve audience engagement while offering more creative ways to personalize their profiles. Facebook Plus Offers Enhanced Social Features Facebook Plus provides many of the same premium customization and engagement tools available on Instagram Plus. The service is designed for users who spend significant time on Facebook and want greater profile control, improved content visibility and access to exclusive features not available to free users. WhatsApp Plus Adds More Personalization WhatsApp Plus focuses on improving the messaging experience through additional customization options. Subscribers will enjoy: Custom app themes Personalized ringtones Extra pinned chats Advanced list management Premium sticker collections Other exclusive messaging tools Meta said the goal is to provide a more personalized and flexible communication experience for users who rely heavily on WhatsApp. Meta Verified Remains Unchanged The company clarified that the new subscription plans are separate from Meta Verified, its existing verification service. Meta Verified will continue to offer: Verified account badges Protection against impersonation Enhanced customer support Both services will operate independently for now, although Meta may integrate some features in the future. Meta Expands Into AI Subscription Services Meta is also entering the premium AI market with two new subscription tiers: Meta One Plus – $7.99 Monthly Subscribers will receive access to advanced AI capabilities and higher usage limits. Meta One Premium – $19.99 Monthly The top-tier package includes: Enhanced AI reasoning capabilities Advanced thinking mode Expanded image-generation tools Additional video-creation features Increased computing resources for complex tasks Meta AI will remain available free of charge, while premium users will gain access to more powerful tools and capabilities. New Business and Creator Packages Meta is also testing professional subscription plans aimed at creators and businesses. Meta One Essential – $14.99 Monthly Features include: Verified badge Impersonation protection Enhanced profile links Expanded online presence tools Meta One Advanced – $49.99 Monthly The premium business package offers: Priority placement in Facebook feeds Higher rankings in Facebook and Instagram searches Increased Reels visibility Automated follow invitations Website and online shop promotion tools Advanced audience analytics Competitive performance insights Content scheduling features Team account management tools Copyright monitoring and content reuse alerts A New Direction for Social Media The introduction of paid subscriptions represents one of Meta’s most significant shifts toward a subscription-based model. While Facebook, Instagram and WhatsApp will remain free to use, the company is betting that users, creators and businesses will pay for premium tools that improve visibility, customization and content performance. The move also highlights a broader trend in the social media industry, where advanced features and digital services are increasingly being offered through paid memberships rather than traditional advertising-supported models.

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    Meta has launched a new range of paid subscription plans for Facebook, Instagram and WhatsApp, marking a major shift in its business strategy as the technology giant expands beyond advertising revenue. The company announced the global rollout of monthly subscription packages designed to give users access to premium features, advanced customization options and enhanced engagement tools. The new offerings are part of a broader subscription ecosystem being developed under the “Meta One” brand. According to Meta, the subscriptions are aimed at everyday users, content creators, businesses and artificial intelligence enthusiasts seeking additional functionality beyond what is available in the free versions of the platforms. Monthly Subscription Prices Meta has introduced three consumer-focused subscription packages: Instagram Plus – $3.99 per month Facebook Plus – $3.99 per month WhatsApp Plus – $2.99 per month Subscribers will gain access to exclusive features, improved customization tools and deeper insights into audience engagement. Meta said more premium features will be added over time. Instagram Plus Targets Creators and Influencers Instagram Plus is designed for creators, influencers and highly active users who want greater control over their content and audience interactions. Key features include: Story rewatch analytics Unlimited Story audience lists Weekly Story spotlight opportunities Extended Story visibility beyond 24 hours Story preview mode without appearing on viewer lists Searchable Story viewer records Direct posting to profile highlights Animated Super Heart reactions Custom app icons Personalized profile fonts Additional profile pins Meta said these tools will help creators improve audience engagement while offering more creative ways to personalize their profiles. Facebook Plus Offers Enhanced Social Features Facebook Plus provides many of the same premium customization and engagement tools available on Instagram Plus. The service is designed for users who spend significant time on Facebook and want greater profile control, improved content visibility and access to exclusive features not available to free users. WhatsApp Plus Adds More Personalization WhatsApp Plus focuses on improving the messaging experience through additional customization options. Subscribers will enjoy: Custom app themes Personalized ringtones Extra pinned chats Advanced list management Premium sticker collections Other exclusive messaging tools Meta said the goal is to provide a more personalized and flexible communication experience for users who rely heavily on WhatsApp. Meta Verified Remains Unchanged The company clarified that the new subscription plans are separate from Meta Verified, its existing verification service. Meta Verified will continue to offer: Verified account badges Protection against impersonation Enhanced customer support Both services will operate independently for now, although Meta may integrate some features in the future. Meta Expands Into AI Subscription Services Meta is also entering the premium AI market with two new subscription tiers: Meta One Plus – $7.99 Monthly Subscribers will receive access to advanced AI capabilities and higher usage limits. Meta One Premium – $19.99 Monthly The top-tier package includes: Enhanced AI reasoning capabilities Advanced thinking mode Expanded image-generation tools Additional video-creation features Increased computing resources for complex tasks Meta AI will remain available free of charge, while premium users will gain access to more powerful tools and capabilities. New Business and Creator Packages Meta is also testing professional subscription plans aimed at creators and businesses. Meta One Essential – $14.99 Monthly Features include: Verified badge Impersonation protection Enhanced profile links Expanded online presence tools Meta One Advanced – $49.99 Monthly The premium business package offers: Priority placement in Facebook feeds Higher rankings in Facebook and Instagram searches Increased Reels visibility Automated follow invitations Website and online shop promotion tools Advanced audience analytics Competitive performance insights Content scheduling features Team account management tools Copyright monitoring and content reuse alerts A New Direction for Social Media The introduction of paid subscriptions represents one of Meta’s most significant shifts toward a subscription-based model. While Facebook, Instagram and WhatsApp will remain free to use, the company is betting that users, creators and businesses will pay for premium tools that improve visibility, customization and content performance. The move also highlights a broader trend in the social media industry, where advanced features and digital services are increasingly being offered through paid memberships rather than traditional advertising-supported models.

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FG Orders Marketers To Open CNG In Petrol Stations

Madukwe Nwabuisi by Madukwe Nwabuisi
May 15, 2024
in Brand & Business Bite, Politics
Reading Time: 4 mins read
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Three Vessels Arrive Apapa Depot in Lagos to Discharge Petrol

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The Federal Government has concluded plans to ensure marketers open Compressed Natural Gas Pumps in filling stations across the country.

As such, the government said intending retail licensees would be now required to establish a CNG point in their filling stations before getting final government approval.

The government asked oil marketers to commence the process of establishing Compressed Natural Gas points at their filling stations to increase consumer accessibility.

The Chief Executive of the Nigerian Midstream and Downstream Petroleum Regulatory Authority, Farouk Ahmed, disclosed this during a meeting with key oil marketing companies on Tuesday in Abuja.

The discussion was to address the issues of incessant scarcity of petroleum products in the country and propose alternative solutions.

Ahmed also disclosed that a major conversation they had was in the area of the Compressed Natural Gas initiative of the Federal Government.

He implored the major marketers to explore the availability of CNG in their gas stations as President Bola Tinubu has directed that government vehicles to be purchased henceforth must be CNG-powered.

He said new applications for retail licences would no longer be approved without CNG points.

Ahmed, who described the push by the Federal Government to encourage the use of CNG as an alternative to petrol as a revolution, said the government was determined to reduce the burden of petrol on the economy.

He added, “We also discussed the CNG revolution and our collective effort to ensure that we reduce the burden on the economy by having an alternative by having an alternative to PMS which is very costly especially due to exchange rate fluctuations and instability. we are looking at gas because we have it in abundance, we have over 200 trillion cubic feet of gas. All we need is to harness the industry to produce, invest and be good for the consumer and CNG is the way to go.

“We discussed our plans and collective responsibility to add CNG in our petrol stations very soon just like we have PMS, diesel and kerosene, we also want to have CNG so that it would provide easy access to the consumers but of course, we have to address the supply side and we are working with the producing companies, our sister agency, NUPRC and NNPC Limited as well as Gas Aggregation Company of Nigeria to ensure that the product is also available at a competitive cost to the consumers.

“Secondly, we want to reduce the burden of the importation and consumption of PMS. we explored the possibility of converting the energy requirement of retail outlets and depot by the stakeholders here going into solar but of course there is a high entry cost and we have discussed that and it is going to be in phases. By doing so, we will reduce the demand for diesel in terms of powering our generators by utilising solar options. Once we are done with consultations, we will require that CNG add-ons be put in petrol stations and for new applications, one of the requirements will be that you must have CNG add-on in the petrol station”, he said.

Speaking to journalists after the meeting, the chief executive stated that authority will not dictate the price band of the products but assured that stopgaps like the Dangote Refinery would bring succour to the local industry.

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He said the Federal Government would not set the price of petroleum products from the Dangote refinery upon its full operation.

He stressed that though the government was encouraging local refining of petroleum products to reduce imports, it would not compel oil marketers to buy from Dangote Refinery as the decision was commercial.

The authority had recently stated that it would soon issue a fully valid operating licence to the 650,000 barrels per day capacity petroleum refinery. The facility started releasing Automotive Gas Oil, popularly called diesel to the domestic market in April this year. It has yet to release Premium Motor Spirit, popularly called petrol.

He said, “There are concerns about the ability to import petroleum products especially diesel and aviation fuel and the advent of the Dangote refinery. We allayed the fears of the marketers and told them that the Dangote refinery is a major achievement in our country because the past we were importing every litre of petroleum products we required except those supplied by modular refineries. And as an oil-producing country, we believe at NMDPRA that we should support our local industry. And that is why we encourage our marketers to patronise our local refineries.

“But, at the same time, it is a commercial decision that they have to make between the suppliers and the clients. NMDPRA will not determine how much it is sold or how much you are buying. It is their own decision to go to Dangote refinery and purchase, and for Dangote refinery to determine the price they sell. As a regulator, we will not determine the price, we are only interested that the nation is well supplied.”

On the recent shortage of petrol across the country, Farouk blamed it on the logistics problem faced by NNPC Limited in moving products from offshore to onshore depots.

He also hinted at plans to equip retail outlets and trucks with trackers to oversee product movement, dispensing, and volume accounting to obtain a precise estimate of our national consumption.

“We also talked about our national consumption, the requirement for our national consumption for petrol stations, retail outlets and trucking industries to put some trackers that monitor the movement of the product as well as the dispensing and accounting for the volume sold or transported so that we can have a very good estimate of our national consumption. Because currently what we do is rely on trucking information rather than the actual delivery into retail outlets or other consumption areas.”

Madukwe B. Nwabuisi
Madukwe Nwabuisi

Madukwe B. Nwabuisi is an accomplished journalist renown for his fearless reporting style and extensive expertise in the field. He is an investigative journalist, who has established himself as a kamikaze reporter.

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