Foremost financial institution Guaranty Trust Bank plc has confirmed that the 5th edition of Africa’s premier fashion event, the GTBank Fashion Weekend, will be held on Saturday, November 14, and Sunday, November 15, 2020.
The two-day event will feature fashion-leaders and industry experts from around the world, whilst providing hundreds of indigenous small fashion businesses with the opportunity to expand their online presence, reach new markets, and position their businesses for sustainable growth.
Themed “The Future of Fashion Retail,” the 2020 GTBank Fashion Weekend event will feature a hybrid of online and physical experiences, including Online Master Classes, an Immersive Online Shopping Experience with Free Delivery Nationwide, and a Runway Show.
In line with its vision of Promoting Enterprise, the Bank will provide an e-commerce platform that will allow hundreds of small businesses to connect with thousands of consumers that are online, whilst providing fashion lovers with an immersive online shopping experience. The Bank will provide custom-built online retail stalls for free and, at the same time, fully sponsor all promotional activities to drive visibility and sales for all the fashion brands that will be a part of the 2020 GTBank Fashion Weekend.
In addition to its innovative fashion retail experiences, the 2020 GTBank Fashion Weekend will feature a series of online masterclasses facilitated by renowned fashion industry experts.
A “must-attend” for entrepreneurs and fashion enthusiasts, the masterclasses have been designed to deliver the same quality in content and engagement as previous years, through interactive webinars that will focus on exploring new and exciting ways to build and sustain fashion brands in these times and the future.
The Runway Show will also keep its place at the 2020 GTBank Fashion Weekend. Designed with current realities in mind, the Runway Show will feature a carefully curated ensemble of bold and enthralling fashion statements by Africa’s Finest Fashion Brands, delivered in a socially distanced environment.
Commenting on the 2020 GTBank Fashion Weekend, the Managing Director and Chief Executive of GTBank, Segun Agbaje, said; “Fashion is more than just art or endeavour, it is a way of life, and as we make adjustments to how we live in these new realities, we are also reimagining how we create value for small businesses, the local fashion industry and our customers through the GTBank Fashion Weekend. This year, key parts of our fashion experience will go online, but the focus remains the same; to drive the growth of our fashion industry by promoting enterprise for small businesses in the sector.”
He further stated that “At GTBank, we will continue to lend the full weight of our franchise to safeguarding lives and livelihoods not only by leading the fight to curtail the COVID-19 outbreak, but also creating and championing initiatives that help businesses and individuals thrive.”
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Seunmanuel Faleye is a brand and communications strategist. He is a covert writer and an overt creative head. He publishes Apple’s Bite International Magazine.
