Global sportswear giant PUMA has signed a major agreement with the Premier League, becoming the league’s Official Ball Supplier from the 2025/26 season.
This partnership marks a significant step in PUMA’s strategy to elevate its brand and solidify its reputation in the world of elite football.
Announced on Monday, the deal will see PUMA provide match balls for every Premier League game, replacing current supplier Nike.
This was detailed in a statement on the PUMA website and corroborated by a multimedia press release on BusinessWire.
The company will also collaborate with the league on grassroots football programs, high-profile marketing campaigns, and events such as the Premier League Summer Series in the United States.
“The agreement with the Premier League, the most-watched football league in the world, is an important step in PUMA’s brand elevation strategy,” said PUMA CEO Arne Freundt.
“With PUMA’s ball at the centre of attention during every match, we will create unforgettable moments for players and fans alike.”
PUMA, EPL deal
Broadcast to over 900 million homes across 189 countries, the Premier League offers an unparalleled platform for visibility and global brand growth.
The partnership underscores PUMA’s ambition to expand its influence in football.
Also, the brand will build on its existing sponsorship of Manchester City and individual deals with Premier League stars like Jack Grealish, Kai Havertz, and James Maddison.
Richard Masters, Chief Executive of the Premier League, welcomed the partnership, emphasizing PUMA’s longstanding commitment to football.
“We are delighted to be welcoming PUMA as the Official Ball Supplier of the Premier League,” he said.
“Their global reach and commitment to excellence align with our values, and we look forward to working together to inspire fans worldwide.”
Meanwhile, with this landmark deal, the statement concluded that PUMA strengthens its presence in top-tier football.
It will also be ensuring its brand takes centre stage in the world’s most-watched league.
Premier League reacts
The Premier League and global sports company PUMA are thrilled to announce an official partnership, starting from the summer of 2025.
A statement on the EPL website also read on Monday.
Richard Masters, Chief Executive of the Premier League, said: “We are delighted to be welcoming PUMA as the Official Ball Supplier of the Premier League.
“PUMA has a proud history of involvement in football over many years and we look forward to seeing the new ball used at all our matches from this summer onwards.
“Their global reach and commitment to excellence align with our values, and we are excited to work together on a range of projects to drive forward the incredible work taking place in communities and inspire fans worldwide.”
Arne Freundt, Chief Executive Officer at PUMA, said: “The agreement with the Premier League, the most-watched football league in the world, is an important step in PUMA’s brand elevation strategy.
“We look forward to bringing our performance technology to the forefront of the game and connecting with the many fans worldwide.
“With PUMA’s ball at the centre of attention during every match in this incredible league, we will create unforgettable moments for players and fans alike.”
Madukwe B. Nwabuisi is an accomplished journalist renown for his fearless reporting style and extensive expertise in the field. He is an investigative journalist, who has established himself as a kamikaze reporter.
