Nestlé Nigeria’s iconic breakfast cereal, Golden Morn, proudly announces the launch of its new sustainable packaging, underscoring the brand’s dedication to providing nutritious food while championing environmental responsibility. This significant update reflects Golden Morn’s over three-decade legacy of nourishing Nigerian families and its forward-thinking approach to sustainability.
Aligned with Nestlé’s global recycling vision, the new packaging is a testament to its pledge to ensure that more than 95% of its plastic packaging is recyclable by 2025. Crafted with sustainability at its core, the packaging utilizes easier recycled materials, thereby reducing environmental impact and fostering a circular economy.
“At Nestlé, our responsibility, in addition to delivering nutritious products, also includes safeguarding our planet for future generations,” stated Wassim Elhusseini, Managing Director, Nestlé Nigeria. “Today, over 80% of all Nestlé’s packaging in Nigeria is optimized for recycling. We are happy that Golden Morn’s packaging has been upgraded to be designed for recycling laminate from the previous aluminium foil packaging. By embracing recyclable materials, we are not only minimizing waste but also reinforcing our leadership in environmental stewardship within the industry.”
Proudly developed in Nigeria for Nigeria, Golden Morn has been a staple in Nigerian households for more than 38 years, offering a delicious and wholesome start to the day. Crafted from locally sourced maize and soya, the cereal is rich in essential vitamins and minerals, including vitamins A, B1, B5, C, and iron. The new 100% recyclable laminate packaging further solidifies Golden Morn’s commitment to both nutrition and sustainability.
“Golden Morn is more than just a breakfast cereal; it’s a brand driven by purpose, dedicated to nourishing families across Nigeria, while protecting the planet for the next generation” remarked Mr. Omofasa Orhiunu, Category Manager, Dairy. “As we introduce our new sustainable packaging, we remain committed to delivering the same great taste and nutrition that Nigerians have trusted for over 38 years.”
Golden Morn’s commitment is not only grounded in nutrition but also in its focus on local sourcing. The brand sources 100% of its maize and soya locally, collaborating closely with Nigerian farmers to ensure the freshness and quality of its ingredients. This partnership guarantees a superior product while bolstering the local economy and empowering farming communities.
Seunmanuel Faleye is a brand and communications strategist. He is a covert writer and an overt creative head. He publishes Apple’s Bite International Magazine.
