The Lagos State Signage and Advertisement Agency (LASAA) team, recently had a meeting with the Experiential Marketers Association of Nigeria (EXMAN) to discuss the continuation of their collaboration and also explore new avenues for mutual growth and impact.
The meeting, attended by the Managing Director, Prince Fatiu Adegbola Akiolu, Corporate Communications, and the Compliance Unit of LASAA, aimed to solidify the partnership between the two entities.
LASAA expressed satisfaction with the association’s efforts in terms of compliance and expressed a desire for a win-win scenario for all parties involved, including agencies, clients, and their establishment.
One noteworthy aspect of the meeting was the introduction of the Creative and Innovation Unit of LASAA. This unit showed enthusiasm for partnering with EXMAN to develop creative experiential and below-the-line (BTL) solutions for Lagos.
Tolulope Apinke Medebem, the President of EXMAN, expressed positivity about the meeting, highlighting the potential for continued collaboration and the positive impact it can bring to both parties.
Medebem is bent on fostering partnerships and initiatives that drive growth and innovation in the marketing and advertising landscape.
This partnership with LASAA is expected to yield innovative and engaging campaigns that resonate with the diverse audience in Nigeria.
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Seunmanuel Faleye is a brand and communications strategist. He is a covert writer and an overt creative head. He publishes Apple’s Bite International Magazine.
